THE IMPORTANCE OF PPC LANDING PAGES

When you are using PPC (Pay-Per Click) advertising on Google or any other websites, it’s often helpful for your PPC advertisement to link to a great PPC landing page that is dedicated to your audience converting.

But What is a Landing Page?

Landing pages are web pages that are used to generate leads and increase sales. They’re the page visitor “land on” when a specific ad is clicked. However, the best way to put it is that landing pages are stand alone pages, distinct from your main website, that were developed for a certain marketing/sales/advertising/keyword purpose. There are a few different types of landing pages including: SEO (which we’ll cover in our next blog), Click Through Landing Pages, Lead Generation, and PPC landing pages. Some of these landing pages can work together – for instance SEO and PPC landing pages can use a click through or lead generation style of landing pages.

Click through landing pages are landing pages that are hoping to persuade the visitor to your website to click through to another page. They are often used to describe a specific sale, product, or offer to the point where the visitor is enticed and will click through to another page that will allow them to convert. So instead of the PPC advertisement leading a visitor directly to a shopping cart or registration landing page (which typically leads to poor conversions), the PPC advertisement will go to a click through PPC landing page that gives detailed information on the subject that was being advertised in the PPC advertisement. A good click through page will try to lead the visitor to the destination where the visitor can convert, such as a shopping cart or registration page.

Lead generation landing pages are used to capture data and information on the visitors that come to the landing page. These are typically form pages that often lead to email marketing amongst other things.

PPC LANDING PAGES

pay-per-click-advertising

Now that the typical landing pages have been discussed, we’ll dive into PPC landing pages. PPC landing pages are the pages you land on when you click on a PPC advertisement on Google or another website, like we mentioned above. However, how often has it happened that you clicked on a PPC advertisement and the landing page was completely irrelevant to what both the advertisement was and what you were searching for? This, unfortunately, happens all the time with PPC landing pages and advertisements. Marketers forget, while creating the PPC advertisements, that visitors are searching for a particular something when they click on an advertisement. They’re a lioness on a metaphorical hunt through the jungle of the Internet, searching for their exact ‘something’.

Don’t anger the hunting consumer. Make sure your PPC advertisement matches your PPC landing page. Your PPC landing page should be optimized to make sure that it entices people to convert/take an action on the page. Just make sure to give people on the PPC landing page what was promised on the advertisement. If your advertisement says “Half-Price Car Rentals *select cars only*” and then takes your visitors to all the rental cars, even the ones that don’t fall under the sale price, they’ll leave the page and have a very poor view of your company. But if the landing page leads them to a page with more information about the sale including what cars are included in the sale, they’ll be more interested in the deal. Not only that but they’ll be more likely to consider your company a trustworthy investment.

If your landing page has the relevant information that you promised on the advertisement, you’ll get a higher Quality Score with Google Adwords helping you manage the cost and effectiveness of your Google paid search campaign.

Now on the actual PPC landing page, you’ll need to make sure you have effective Call to Action buttons that allow visitors to convert. That last click of a Call to Action button should seal the deal between your website and the visitor. Don’t use vague words, make sure the copy is brief and specific. Tell the visitors exactly what they will receive by clicking on the Call to Action button. It also helps to remove distractions or possible exit points from the landing page. Your landing page should be dedicate to one action you want the consumer to make. If you have a sidebar of enticing offers and a navigation menu full of taunting information it is likely that the consumer will click one of these and never find their way back to the original offer.

call-to-action

Landing pages provide opportunities to boost the credibility of a website and company. Keeping the “rules” we mentioned earlier in mind, it would be great if you added social sharing buttons, as well as a short testimonial or two onto any PPC landing pages you create. Also make sure your PPC landing page loads quickly. The longer it takes (anything over a few seconds is too long) the more likely the visitor will close the window and leave, ignoring your Call to Action causing your conversion rate to descend quickly into the depths.

Next time on the digiTech blog, we’ll continue our discussion of landing pages, specifically explaining how to optimize landing pages using SEO, as well as the general SEO landing page.  If you’re interesting in having us develop a high-quality website with conversation centered landing pages, contact us today!

HOW TO CREATE AN EFFECTIVE SEO LANDING PAGE

In our previous blog, we discussed how to generate leads and sales by making sure landing pages for PPC advertisements were fully optimized. Another way to optimize and increase conversions on landing pages is to ensure that SEO (Search Engine Optimization) is being used correctly on the landing pages. SEO landing pages is what we’ll be focused on in today’s article. These SEO pages are a great way to attract visitors who are searching for a specific product, solution, or service.

What Are Landing Pages? (Summarized)

In summary, landing pages are a web page of a website that a user “lands on” when clicking a hyperlink on another web page (typically from an advertisement or a social media page). Landing pages are dedicated to converting visitors into leads through a primary call to action.

For a more detailed account of landing pages, go to our previous blog where we discuss landing pages in full.

What is SEO?

SEO landing page

SEO (Search Engine Optimization) is the organic manner of improving search results by using keywords. Google links to relevant (and expert) pages and keywords help them discern what pages are the most accurate. SEO results are non-paid search results and appear naturally in Google’s search engine based on Google’s algorithm.

SEO LANDING PAGES

When you’re using SEO as a tool to drive consumers to your website, you will probably have to develop SEO landing pages that entice them into the sales funnel. When a user searches for something they will not always go directly to your home page, in fact, many times they’ll go to a web page on your website that is much more relevant to their search results. The topic of an SEO landing page could be based on a particular brand or service that your company provides or an answer to a specific question the visitor was searching for.

For instance, a construction company may find it useful to create SEO landing pages for each type of service they provide – roofing, remodeling, additions, etc. Content can be tailored on each page so that information on each specific service will be available and easy to access for those searching for information on those types of services. These pages should be focused on specific keywords or keyword phrases in order to rank appropriately. Make sure all your content is unique – both compared to your own pages as well as other companies’ pages. Also ensure that these pages are linked and visible to the rest of your website. Many websites mistakenly “orphan” SEO landing pages, but search engines and general visitors should be able to find these pages.

How to Create an Effective SEO Landing Page

When you’re creating a SEO Landing Page, you’ll need to perform some formatting and content “tricks” in order to make your page even more effective, and ultimately appear in Google search results.

Some of these tricks include: using page titles/keywords in an <H1/2/3> tags, describing images using <alt> tag, having a high word count with an appropriate keyword density, and effectively using meta descriptions on your web pages. All of these are important aspects of creating SEO landing pages. Having a high keyword density may seem difficult when you also need natural sounding content, but that depends on how many words you have written. For instance, if you write over 1000 words of content, a keyword density of 1-2% is a great goal to shoot for. Just make sure it all sounds natural and organic – don’t just repeat your keyword over and over again. Visitors will not like that and sometimes Google doesn’t either.

And remember that while (typically) SEO landing pages have specific content, much more specific than a home page, SEO landings pages should still have full website navigation. There should be a sidebar or call to action on the landing page that would entice the visitor into purchasing a product or service or whatever other type of conversion you’d like them to do.

Test, Test, TEST!

As we’ve discussed before, A/B testing is necessary if you’re planning on making changes to any of your website’s pages after reading this article. In a quick summary, AB testing is when you design two versions of a web page and divide any incoming web traffic between the two websites. Using tools like Google Analytics, you determine which web page has the most conversions. Doing this helps determine what exactly drives people to convert on your website and helps identify what works well on your website.

At digiTech Web Design, we ensure that our client’s landing pages are fully optimized for SEO. Our high-quality, unparalleled web design and keyword research ensure that you’ll rank on Google’s search engine results. If you’re interested, contact us today!

4 WAYS TO MAKE YOUR WEBSITE LOAD FASTER

Website loading speed is as important as ever, and many people don’t realize that when they’re creating websites. They believe that since internet connections are getting better and faster, that their website’s loading speed isn’t a major factor. But that’s not true, people want their pages loaded even faster now that they’re used to fast internet, lighting fast computers, and snappy smartphones. If the page isn’t loaded quickly, people may close the page and move on to a website that will respond at the speed they need. This can quickly lose you sales. Having a slow website can also lower your ranking on the search engines, since Google ranks faster websites higher.

4 WAYS TO MAKE YOUR WEBSITE LOAD FASTER

load faster

If you are unsure how fast your website is, use a site speed testing service such as GTMetrix,Pingdom Tools. or Google PageSpeed. These sites will often give you tips on certain items that can improve your site’s load time. We have also put together a short list of tips. After you’ve modified your website using the tips below, try one of those websites again in order to measure the site speed. You’ll be able to see a difference.

  1. Choose Your Website Host Wisely

When you are first creating a website, you may think that a shared host is a great bargain. However, shared hosts often slow down websites, incur long load times, and can even induce down time if you or one of the websites you share the server with has high traffic. A better host might be what you need if your website is taking a long time to load. Most major hosting servers offer dedicated server space now that will protect your site from getting bogged down by other sites that the host is supporting. Switching hosts can get complicated and will require an experienced web developer to make sure everything is switched properly. Because of this, it may be easier to start with some of our other tips.

  1. Optimize, Optimize, Optimize!

There are many things you can optimize if you’re worried about your load times. Your website’s home page, the images you use on your website, as well as the database – they can all be optimized in order to make the website load much faster for the visitors.

There are a few things you can do to ensure that your homepage loads quickly. You can reduce the amount of content on the page (images, text, posts, etc.). You can also remove unnecessary plugins, remove inactive plugins. You don’t need to place EVERYTHING on a home page, minimal is fine, as long as users can find what they need or least can be directed to the right spot.

Image optimization is very helpful in increasing website speed because reducing the file size of an image helps the website load quickly. There are a few plugins including WP-SmushIt that automatically reduce the file sizes of your images without burning out the quality of the images.

smushit

Database optimization is often one of the most helpful things you can do in order to reduce loading times on your website. This can be tedious and exhausting but can be easily done using plugins such as the WP-DB Manager plugin, the  Optimize Database after Deleting Revisions plugin,  or the WP-Optimize plugin. The biggest issue with WordPress’ database configuration is that it keeps a lot of unnecessary data and information. Post revisions, spam comments, trash – these are typically included and kept around in the default configuration causing your database to become bloated with information, ultimately slowing down your website.

One thing you can do without using a plugin is to change and limit the number of post revisions saved on WordPress. All you need to do is add a line of code to your wp-config.php file.

Code:

define( ‘WP_POST_REVISIONS’, 3 );

  1. Enable Website Caching

One helpful thing you can do to increase your website’s load speed is to enable website caching. Investing in (free!) caching plugins can help you drastically improve your website’s loading time. These plugins generate static HTML files of your webpages and display them, lowering the number of requests to your server.

One great plugin for website caching is W3 Total Cache. We recommend that you check this plugin out and see if it’s right for you.

  1. Use A Content Delivery Network (CDN)

CDN’s can be expensive, but also completely worth it, especially if your target audience is global. This is because anytime your website is visited, the user’s computer has to download files from the server (the time it takes to do this is called response time), and the further away your user is from where your website is hosted, the longer this will take. CDN’s, however, remove this problem by taking a copy of your files and storing it in one of their databases that are located worldwide. So when users visit your website, they will download a copy of the files from the database closest to them, ensuring quick loading times.

After you try out these tips, remember to use a site speed testing service like the ones we mentioned above, to see how much these tips helped your website.

At digiTech Web Design, we can help your website load faster. Not only can we do that, but we can also help you increase your conversions and make your website both quick and aesthetically appealing. If you’re interested in making your website better than ever, contact us today!

10 WAYS TO GROW YOUR EMAIL MARKETING LIST

Many businesses measure website conversions by determining how many of their customers sign up for their email marketing newsletter(s). Email marketing newsletters and mailing lists are a great cost-effective marketing tool that can help anyone expand their business’ customer base. While social media platforms can still be very effective when reaching audiences, email is still one of the best methods to grow your marketing business. Consumers prefer it because they have control over the message especially compared to the advertisements they receive on social media platforms. They can read your email, delete it, ignore it, or opt out – but most of all email marketing engages consumers when they aren’t visiting or working with your business. But how can you convince your existing and potential consumers to join your email newsletter? These tips should help.

10 WAYS TO GROW YOUR EMAIL MARKETING LIST

1. EMPHASIZE WHAT’S IN IT FOR THE READER
When trying to convince users to sign up for your email newsletter tell them the benefits. What can they get out of your email newsletter? Are there coupons, promotions, weekly digests, articles that are relevant to the their interests? Not only that but you’ll need to be clear in how often you’ll be sending these emails and when it will happen. Will it happen once a month on the first Saturday? Or every week on a Wednesday? Be completely transparent about what subscribers will get out of these email newsletters and you’ll get more people interested in signing up.
2. ADD SOCIAL SHARING BUTTONS

socialsharing
Remember to add social sharing buttons as well as the “Email to a Friend” button to the content of your email newsletter. This makes it easy for users and subscribers to share content with their social network. And because many people who AREN’T on your email list could see your newsletter content, be sure to add a subscribe button at the bottom of your emails. This allows anyone who got your email through other means to easily add themselves to your mailing list.
3. OFFER A DEAL
If you offer potential subscribers a deal, they’ll be much more likely to join the newsletter. Add a 10% off coupon or early access, and be upfront that you’re doing this. Let users know that they can get a great deal only by signing up. Rewarding your subscribers can remind your subscribers that you value them.
4. MAKE IT EASY TO SUBSCRIBE

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Don’t make people have to search on your website for the newsletter, make it easy to find! Make it easy to subscribe – make sure there are links throughout your website that lead to the email sign-up page. Include call-to-actions to your email newsletter on about every page of your website. Minimizing the steps for finding the signup form maximizes conversions.
5. SHARE FEEDBACK FROM EXISTING SUBSCRIBERS
On the landing page for the email newsletter, it’s helpful if you add feedback from existing subscribers. Here’s an example of what this could look like: “I learned a lot from April 2014’s newsletter about digital marketing – I’ve been in this business a decade now, and I still learned something new. – Jane Smith, Smith Marketing Inc.”. People are reassured by testimonials, they feel as though they can trust the other consumer and are more likely to subscribe when they see one. Just be sure to use your customer’s names, business, and if you can manage it, their photographs. People won’t trust anonymous testimonials, only ones backed up by real customers.
6. INDEX YOUR SIGN-UP PAGE
Make sure that your sign-up page on your website is indexed! Many people forget to do this, but it’s the only way your page can be easily found by search engines. If someone is searching for your newsletter they’ll have to dig through pages of search results if you the sign-up page isn’t indexed.
7. ASSUAGE PRIVACY CONCERNS
Some users are turned off by the idea that you could be using their email or other information in distasteful ways like sharing it with other companies. Explain clearly on the signup page that you will not distribute your subscribers’ emails. This will increase trust between you and the user and encourage them to sign up.
8. DON’T ASK FOR TOO MUCH
Related to the privacy concerns, remember not to ask for too much information. Asking for a lot of details often scares away potential subscribers. They’re typically fine with just giving their email address and you usually don’t need to ask for more than that.
9. INCORPORATE SIGN-UP IN E-COMMERCE
If you have an e-commerce website, there’s another way you can enlist subscribers. During the checkout process on your online store, you can include a checkbox that allows your customer to opt-in on the email newsletter without having to fill out another form. State what they’re going to receive in the email newsletter (Click here to sign up and receive weekly promotions!).
10. ADD AN OPT-IN LINK IN PLACES YOU WOULDN’T THINK OF!
There are many places you can add an opt-in link to, places that you may not automatically think of when considering calls-to-action. For instance, you could add a link to your employees’ email signatures that leads people to the email newsletter sign-up page. If you’re involved on social media, there are several ways you can incorporate your email mailing list into a social media marketing campaign. You could use your Facebook page to promote an offer that requires an email address submission (just make sure to mention that they will be getting monthly newsletters – transparency is key). You could also add a call-to-action button on top of your Facebook page, link the call to action button to a landing page that requires an email address for submission. Or if you’re more active on Twitter, you could promote a free resource or another offer that requires an email address. LinkedIn is also often overlooked as a way to generate leads and conversions, but you could publish links to offers on your company page or, if the discussion is appropriate (don’t spam) in relevant LinkedIn group discussions.

These are all great examples of how you can start increasing your business’ email newsletter subscribers today. Most of these aren’t hard to implement, some of them require very little A/B testing or web design changes.

At digiTech Web Design, our clients know they can expect high-quality internet marketing services from us. We improve our clients’ conversion rate regularly when we design their web pages and we can help you achieve your optimal conversion rate. For more information on how we can help you with your web design and internet marketing needs, please contact us today!

SEO VS. PPC

SEO VS PAY PER CLICK (PPC)

Google-SEO-local

A common question that often comes up during discussions of internet search engine marketing concerns how to get visitors to a website. When business owners are looking to drive visitors to their website they wonder whether they should use search engine optimization (SEO) or pay per click (PPC) to achieve high visitor rates. Of course, not one solution fits every business or website, it all depends on what you’re looking for – long-term or short-term results, inexpensive advertising, or results on multiple online outlets? Many factors go into determining which type of marketing works best for a website since each method works best for different situations.

What Is SEO?

Search engine optimization is the process of improving search engine rankings organically. Google links to pages that it considers to be relevant and ultimately an expert on the search term. Search engine results that appear on Google and are achieved through SEO are referred to as organic results. Since they are a non-paid result they appear to the user naturally when they perform a search query. SEO considers how search engines algorithms rank websites in their results. Google, for instance, considers over 200 different factors when it shows a search result. Companies that provide SEO assistance will focus on the primary factors in these algorithms. If you aim to optimize your website using SEO tactics it will include regularly publishing relevant content to your industry, insuring that the necessary pages on your website are being indexed, targeting specific keyword search terms that are being used by your potential customers, and also making sure your website is coded correctly.

What is PPC?

Pay per click is an internet advertising model that is used to direct traffic to websites through paid ad spots. A website is advertised within the sponsored listings of a search engine such as Google, Bing, or Yahoo. On Google, these websites will be marked with the Ads sign, which you can see from the image below.

SEOADSThey are within the top 1-3 spots of the search result page making it easy for your potential audience to see it and click into your website. You pay each time your ad is clicked.

Pros/Cons of SEO

The Pros of SEO:
  1. There is a very large, potential return-on-investment (ROI) for SEO. The organic search results attract more clicks over a larger period of time than PPC, which brings in more long term conversions and revenue.
  2. SEO also works for multiple search engines. Not only will your website appear further up on Google, but it will also be ranked similarly on Yahoo or Bing.
  3. There is a natural building up of credibility. And once you reach the top or first page, consumers view organic search results as more credible because they know they’re not paid ads. And this provides consistent website traffic.
The Cons of SEO:
  1. Depending on your target market, it may take a long time (6-12 months) before you start seeing improvements. It’s a long-term investment for any business.
  2. If Google or another search engine changes its search engine algorithm (as it has done recently with Panda 4.2) it can shuffle the search results causing a ranking to rise or fall. This is why if you choose to do SEO you need to use a company that is staying ahead of the of the search engine trends.
  3. There is a lot of competition within SEO especially with certain keywords – a small company might be fighting against a large corporation for the same keyword. Everyone wants to be up front and at the top of the list.

Pros/Cons of PPC

The Pros of PPC include:
  1. You receive instant traffic to your website as soon as you set up your PPC campaign and you’re able to measure and track it as it happens. This makes the ROI easy to calculate.
  2. You are in control of your ad copy, the keyword searches that trigger your ad, as well as the destination URL. You can target your perfect customers by narrowing the geographic location of who will see your ad allowing you to target local customers.
  3. No worrying about algorithm updates. PPC ads are not changed by any changes in algorithm like the unpaid and organic search results
The Cons of PPC include:
  1. You must test it extensively – it takes a lot of time and effort to make sure you’re getting the most out of PPC. You may have to try hundreds of different keywords in order to see which ones work best. This is why it is best to hire an agency, like digiTech, to professional run your ad campaigns.
  2. Every single visit/click costs, even if your website is clicked onto by mistake. Visitors don’t always equal conversions (or a new customer) which can be a pain since you’re paying for every click.
  3. The cost can be expensive depending on the keywords. Your competition could be large corporations who have an extensive ad budget and are willing to pay more for your keywords.

Which One Should You Use? SEO? PPC?

SEO, as stated previously, works best when considering long-term results. It makes your website findable, navigable, and readable. It allows people to find you rather than you reaching out to find them.

PPC works well whenever you need a quick boost of visitors. Sometimes that means when you’re first starting your company or website. It could also be useful if your company has a sale or big event or even if you need to boost sales. It’s a good way to get a quick boost of visitors.

Of course, one of the best options is to use these options together. These two search engine marketing strategies aren’t opposite, in fact, they’re quite complementary. You can address both the short-term and long-term needs when you work these strategies together.
At digiTech Web Design, our clients know they can expect high-quality internet marketing services from us, including SEO and PPC advertising. We can help you increase your website’s Google rankings and conversion rates. For more information on how we can help you with your web design and internet marketing needs, please contact us today!

4 STRATEGIES TO DEVELOP A MASSIVE FOLLOWING WITH SOCIAL MEDIA TRAFFIC

Social media traffic is often an overlooked resource for many small and medium businesses. One of the reasons why many businesses do not participate in social media is because it is so new; additionally – the results can be invisible in the early parts of the campaign. With that being said – social proofing is one of the most powerful forms of persuasion, and no other form on the internet is better at marketing than the utilization of websites such as Facebook, Twitter, LinkedIn, and others. Learning and applying an effective social media strategy doesn’t require that the business owner read a novel or attend a webinar (although those can help). Simply by employing these 4 strategies, you can set yourself ahead of the pack!

#1 – Assess Your Situation

Please do not skip this section! It is very important – which is why it is the longest section of the post. Understand your current situation and create a clear vision of where you want to go. Simply doing this step will take you 75% towards your goal. As David Allen, author of Getting Things Done: The Art of Stress Free Productivity says: “The great secret about goals and visions is not the future they describe but the change in the present they engender.” For this reason, there are some questions that you need to ask yourself:

  • What does your audience need?
  • What do they want from your company?
  • What challenges do they currently have?
  • What websites are they visiting most often?

These questions cannot be generated in your head. You can create a hypothesis; however, you are going to need a way to test this theory; therefore, it is highly recommended that you begin interviewing individuals in your network (online surveys do not cut it if you are just beginning; as your following grows, surveys become more useful.) After a slew of successful interviews, you will gain access to the language that is more relatable to the audience.  Furthermore, you will be able to elicit a strong positive response from your customer and gain the ability respond to the customer’s needs after they read over your content. Last but not least, your audience will begin to see you as an authority. After you have assessed the above – it’s finally time to figure out the central theme of your social media campaign. By simply focusing on one theme – you can create a cohesive marketing strategy:

  • Learning – You may want to build a social media platform just so that you can learn from your audience. You can do this by maximizing on one on one engagements and asking a lot public questions to your audience.
  • Sales – Creating a sales focused social media strategy is very useful. Many times, marketers may use a platform like Facebook Ads to generate immediate revenue. They may also promote a lot of deals through their social media channels – it’s important to still share useful content to your audience.
  • Loyalty – Do you already have a large following; many major companies use Facebook & Twitter to maintain their customers, and to offer exclusive promotions to their followers.
  • Awareness – Increasing awareness means increasing the word of mouth marketing aspect of your social media strategy.

In the end all of these channels lead to sales – however, you want to focus on one theme to simplify everything for your company and yourself.

#2 – Find Your Social Media Demographic

According to Pew Research, we have come up with some interesting statistics concerning where you should market:

  • Facebook – As no surprise to anyone, most people who use the internet, use Facebook. Facebook is dominated by women who are aged 18-29. The average income of Facebook users is less than $50,000
  • LinkedIn – LinkedIn is a social media network use predominantly by 30-49 college educated men who earn more than $75,000.
  • Pinterest – Pinterest is used primarily by college educated women who are aged anywhere from 18-29 years old. The average income for people using Pinterest is above $75,000.
  • Twitter – Twitter is by far the platform with the most diverse demographics. It is primarily used by 18-29 year olds.
  • Instagram – Last but not least, Instagram, fueled by user generated photos and videos, is used by urban resident women who are aged 18-29.

With that being said, all of these platforms should be tested; however, these demographics help you to generate a great hypothesis of what platforms may be more suitable for your business.

#3 – Discover New Customers

Websites like Twitter, Facebook, and LinkedIn have built in features to help you find new customers. No money needed! We are going to go over how you can get a new customer through Twitter – as it possesses the most diverse demographic social network according to Pew Research. We’re a web design studio; therefore, we are always on the lookout for business owners who want to increase online revenue. The first thing we do is brainstorm a list of what a business owner might tweet on Facebook. Let’s pretend that we opened up a health food and supplement shop in Austin, TX. Our goal is to attract people who are motivated to work out and eat healthy. We want to use our imaginations to create a hypothesis of what people may Tweet to indicate that they are into working out. Here’s a quick list keywords of what we think our demographic may be typing in:

  • Nutrition
  • Workout
  • Lose weight

Therefore, these are also the words that we will be searching for in the Twitter Advanced Search.

Now let’s look up the results:

 

#4 – Track & Measure Everything

062914_1615_4SureFireSt5.jpg 062914_1615_4SureFireSt5.jpgBufferapp There are a great number of studies that attempt to measure the perfect posting time. As one study becomes common knowledge – the statistic will most likely change as everybody will be posting at the same exact time. For this reason, it is critical that you have your own gameplan and ability to measure when your specific demographic is checking their Twitter, Facebook, LinkedIn, etc. The best way to do this is by using the BufferApp.com which will help you schedule future posts and track the most effective posting hours. BuferApp comes with a great deal of features to help any business promote their website. In the end, there’s are many things you can do, in order to create a successful marketing campaign; but just focusing on these 4 strategies can set you apart from the average business!

TWITTER MARKETING – HOW TO PROMOTE YOUR BUSINESS ON TWITTER

twitter

Twitter is one of the most popular social media websites currently in existence. This microblogging website allows businesses, professionals, and consumers to connect easily with short 140 character tweets and messages. Companies can promote themselves on Twitter by connecting with their consumer base. But this isn’t always easy especially for businesses who aren’t very social media literate. So how can you take advantage of Twitter’s user base and promote your business? There are many, many ways you can promote your business on Twitter with Twitter marketing and in today’s blog post we’ll discuss just a few of the ways you can promote your business.

  1. Know that Your Twitter is Your Brand

Your Twitter account is another way to represent your brand to your customers and potential consumers. Your Twitter page should aesthetically and tonally match your other online sites to send a cohesive message to your customer base. Whether it’s your other social media accounts or the company website, you need to make sure the look and feel matches with each other. It’s essential with Twitter marketing

Make sure to build your brand on Twitter correctly. Not only should the look and feel match, but your Twitter username should match your business and be consistent. If you’re using an individual Twitter account in order to promote your business, use your real name and add part of your business to it. For instance, if your name is Jane Doe and you run “August Transportation”, your name could be “JDoeAugustTransportation” or “JaneDAugustTransportation” or even “JaneDoeAugustTransportation”. However, if you’re running your company’s official Twitter account, stick to the company name if you can, so in the case of the above, go with “AugustTransportation”. Don’t be vague with your username or else fans of your company may not be able to find your account. And if they do, they might not follow you because they’ll be confused and unsure if it’s truly your company’s official Twitter account.

For the profile image of your account, use something that will represent your company. Twitter has a profile photo and a header photo. If you run a transportation company, like the above example, show off one of the vehicles in your fleet in a professional photo for your header photo, and a headshot or your logo for your profile photo. There’s also an option to customize the background of your Twitter account. If you decide to do this, make sure it’s not overwhelming. Possibly just choose a simple color scheme that matches your existing branding.

In your Twitter bio, give a quick summary of the company and where you’re located as well as a link to your website (possibly by using a Twitter landing page). This bio is only allowed to be 160 characters so be concise and show some personality.

  1. Tweet Regularly

Speaking of tweets, you’ll want to ensure that you tweet regularly. People tend not to be interested in Twitter accounts that go silent for weeks or months on end. If you really do want to connect and promote your business, make sure to tweet at least a few times a week. There are  services, such as TweetDeck and Hoot Suite, that allow you to pre-schedule tweets for certain times in case you’re schedule keeps your from posting at pivotal times. Using these services you can preset weeks of tweets to go out.

  1. Interact with the Twitter Community

Like nearly every online community, the key to using Twitter is making sure you’re interacting with the people on Twitter. Demonstrate that you know what you’re talking about by tweeting about these issues with others. Look through Twitter’s search engine and find tweets that have to do with your business and comment on them, giving sensible advice (avoid inflammatory or controversial tweets, however).

And, of course, make sure to check out replies, to see if anyone has tweeted at you so you can respond to any queries or comments.

promote your business on twitter

Not only can you answer people’s questions, but you can also post your own. Twitter is a hub filled with professionals and experts and asking questions is a great way to connect with these professionals and experts.

One piece of advice is to try to avoid following EVERYONE. Follow your business partners, suppliers, vendors, loyal and/or interested customers, professional organizations, other local businesses, and businesses that are run by people you know. But make sure, even at the beginning, that your “Following” numbers aren’t completely outnumbering your “Followed” numbers.

And, of course, there are other ways to interact with the Twitter community without replying or following. You can always retweet and favorite any interesting posts you find. Retweeting allows someone else’s tweet to show on your page. While you don’t want to have your entire Twitter filled with other people’s comments, if someone’s tweet is relevant, interesting, and useful to your business, it would be a good idea to retweet it. Doing this demonstrates that you’re not focused solely on promoting yourself, that you’re interested in other’s ideas.

  1. Valuable Content, Images, and Hashtags

What should you post on your Twitter? Whatever you decide to do you’ll need to balance between your own interests in promoting your business and what your customers/target audience wants to hear from you. Give people interesting and/or useful information that is relevant to your business. With only 140 characters this can be difficult, but that makes choosing the right words especially important. Hashtags and images can sometimes help you elaborate in ways full sentences cannot on Twitter. When you use great, relevant, and popular hastags on Twitter, users who are searching for information on specific topics on Twitter can find your tweets. There are tools to help you find the best hashtags (as well as the hashtags that are trending) in your business’ industry. One of these services is Hashtagify.

Creating a custom hashtag for your website or a sale or other sort of event is also a great idea. Just try to make sure no one else is using it so your content is easily searchable and won’t get confused with another company or user’s posts.

Tweets with images, pictures and videos often get the best responses and the most retweets. People enjoy looking at images, it’s just a matter of fact. You don’t need to be a professional photographer, just use your smartphone or websites like Pixabay in order to take and find the best images for your tweets.

At digiTech Web Design, we know that promoting your business online is important for any brand. Twitter and other social media websites are a great place to start. However, social media interaction isn’t quite as useful if your company’s website is out date or not properly optimized to maximize conversions. If you’re interested in redesigning your website or increasing your conversions, contact us today!

THE BEST SEO, CRO, AND SOCIAL WORDPRESS PLUGINS

WordPress is undisputedly one of the best open-source Content Management Systems (CMS) available, powering over 74 million websites around the entire world. The ability to easily customize WordPress with vast array of plugins is one of its primary selling points. The plugins are easy to install and can support a large variety of functions. The biggest issue with this is the sheer amount of plugins there are in the WordPress plugins directory – over 30,000 plugins to choose from! In previous articles, we’ve covered some of the best IDX plugins, but in this article, we’re going to cover some of the best CRO, SEO, and Social plugins available for WordPress.

The Best SEO WordPress Plugins

SEO stands for Search Engine Optimization. But what does that really mean? Simply put, SEO determines the ranking of your website on search engines (such as Google, Bing, and Yahoo) when a user queries a related search term. A well optimized website is one of the primary factors that affects your standing in the search results. The WordPress plugins directory has several amazing plugins that can help you achieve the best optimization and guide you through the process if you’re new to SEO.

SEO-by-Yoast

WordPress SEO by Yoast: This is one of the most well-recommended and highly-downloaded SEO WordPress plugin, if the not THE most downloaded and recommended. It’s a great, comprehensive plugin that can suit all of your SEO-related needs. The list of features of this plugin is supremely long so we’ll focus on the highlights. This tool allows you to easily add meta titles, descriptions, and keywords to all of your posts and pages. It links your social media profiles, generates sitemaps, and a variety of other amazing features.

All in One SEO Pack: Another popular SEO plugin, this plugin also offers sitemap creation. It’s very beginner friendly but also offers a more complex Premiere version. It generates Meta tags automatically, automatically optimizes your webpage titles for Google, and helps you avoid duplicate content. It’s easy to use “out-of-the-box” but you can also customize and fine-tune it if you’re more familiar with the SEO process.

Redirection: This plugin is almost in a different category from the others; however, we decided to add it because of how critical redirects are in the SEO process. Redirection, like the name suggests, is a WordPress plugin that allows you to redirect users from webpages that may be broken to the correct page using 301 redirects. Typically, you’d need a web developer to change this, but within this WordPress plugin, you just need to go to the admin area to do it yourself for free.

Best CRO WordPress Plugins

CRO stands for Conversion Rate Optimization and is the method of using website analytics and user feedback to determine what on your website encourages conversions (whether that’s signing up for a newsletter, buying a product, or contacting you – it all depends on the action you want your visitor). The plugins below are very helpful in improving CRO.

Gravity Forms: If your conversions are mostly form-based (you want your users to take action by using a web form) then you should consider purchasing Gravity Forms. In the game of CRO, you will want to make your forms as short as possible, making it easy for your users to complete and submit the form. Data show that too many form fields can discourage a user from using a web form.  With this plugin, you can configure the forms easily making them look and work the way you want them to. It also offers some of the most robust integration and addons in the web form market.

WordPress Calls to ActionThis plugin allows you to create customizable call-to-action buttons in WordPress pages. It also allows you to monitor and track conversion rates, run testing (both a/b and multivariate), and increase lead flow. All of this will help you drive and convert more leads!bugmebar-preview

BugMeBar: The BugMeBar plugin easily allows you to add a customizable, dismissable message/notification to your users at the top of your webpage(s). The plugin is responsive and can be used on a phone or tablet. It’s also very affordable especially compared to its competitors, priced at $11.

Best Social WordPress Plugins

Social media sharing plugins are often overlooked which is unfortunate because a lot of website traffic can be generated from this. Being able to share is a really important part of the “internet experience.” The plugins we have listed below are some of the best social media sharing plugins available. We hope this will help you decide if one of these plugins is right for your website.

Disqus Comment System: This plugin allows users to easily write and read comments on a blog or article. It provides an easier way for users to discuss your webpage and also lets the discussion be more interactive. It allows threaded comments and replies, keeping these digital conversations simpler. It also provides users with subscription and RSS options and aggregated comments. Overall this increases your readership (potentially) exponentially.

Social Warfare: This is a great social sharing package, allowing your website to have support for popular social networks and develop eye-catching themes. It is mobile responsive and allows you to also upload Pinterest images and descriptions to your post (allowing you to boost traffic from Pinterest). There are also floating share buttons and it’s easy for your users to see how often an article/post has been shared. And one of its best features is the “click to tweet” widget that can be placed in your webpage content. It starts from $24/year.
shareaholic

Shareaholic: This plugin is supremely easy to use and allows you to amplify and share your content easily. Their share buttons are award winning, including sharing optons for LinkedIn, Pinterest, Google+, Twitter, Facebook, etc. These buttons are much more visually appealing than most other share buttons. You can also utilize a share count button, showing your users how often an article has been shared (or not).It’s a free plugin, all you need to do is signup for an account.

Choosing the Best Plugin For Your Website

This compilation of amazing SEO, CRO, and Social WordPress plugins should help you get started. However, depending on your needs and budget, you may have to do some more exploring before you make your final decision.

At digiTech Web Design, we’re committed to helping our clients develop the best webpages possible in order to increase their CRO, SEO, and Social sharing. Over the years, we have used many different WordPress plugins to achieve the unique goals of each of our clients. For more information on how we can help you with your web design and internet marketing goals, please contact us today!

AN INTRODUCTION TO FACEBOOK ADVERTISING

facebook-ads

Facebook cannot be ignored. It’s everywhere. I can almost guarantee that most of you are on Facebook. I am sure you have seen the advertisements that rule your newsfeed as well as the sides of your Facebook page. You may or may not click on those ads, but Adobe’s new research shows that Facebook advertising offers the most valuable social commerce clicks in the social media advertising world. Facebook referrals and advertisements generate an average of 91 cents for each user who is sent to an e-commerce website. Not only this but Facebook is a very powerful social media platform that has over ⅕ of the entire world’s population as active users. With the right ideas, tools, and marketing strategy, you could take advantage of and generate leads, sales, and conversions with Facebook Ads.

FACEBOOK ADS

We’ve compiled a list of the Facebook Advertising tools and features, as well as some tips to go along with them. We hope these will help you navigate through running your next Facebook campaign.

Types of Facebook Ads

First, you should understand the type of Facebook ads available. When you’re creating a Facebook ad in the Ad Creator tool, you will have three options to dictate where the advertisement can appear to the viewer: Mobile, right column, and the News Feed.

facebookadsThe right column ads are cheaper than the other two options, so they might be a good option to start with, although it’s probably best to play around with all three types to see which one works best for your campaign and budget. However, you shouldn’t do the mobile advertisement unless the website it takes the users to is optimized for mobile. Users using mobile will be unlikely to convert unless your website is optimized for their device. If you’re not sure if your website is optimized for mobile, you can always reach out to the digiTech team for a free consultation.

Ad Manager

The Ad manager on Facebook is a great tool that allows you to get started campaigning on Facebook. Once you press the Create Ad button, Facebook will ask you what your advertising goals are, in order to help you measure and achieve them. Some of the answers you can choose from: App Installs, Website Conversions, Event Responses, Page Likes. If you’re promoting an external website, website conversions is probably your best bet in order to increase and measure your CRO.

After this, you’ll create your ad on Facebook in a simple tool, using your own pictures. Or you can take advantage of Facebook’s partnership with Shutterstock and use their photos (for free) in order to advertise your business.

Audience Insights: Facebook’s Audience Insights tool is one of the most important tools at your disposal. It allows you to easily target the right audience for your product or service. Facebook’s research tools are among the most detailed and targeted. This tool, located within your Ad Manager, easily helps you find your audience. You enter a word that describes your market and, as a result, are given categories similar to that word. The data is gathered from Facebook profiles and third party marketing companies like Datalogix.

When first starting in Audience Insights, you have the ability to start from three different starting points: everyone on facebook, a custom audience (that you’ve created in Power Editor or Ad Creation tool(s)), or people already connected to your Facebook page. Once this is done, you can explore the data given to you by Facebook and adjust your target audience accordingly. Facebook gives you six different data categories: demographics, page likes, locations, activity, household, and purchase. With this information, you can learn more about your prospective target audiences and adjust your advertising to target them better. We’ll discuss Custom Audiences in more detail below.

Reports: Facebook has recently changed their interface so that there isn’t a separate link to reports any longer. Instead, the entire Ads Manager function is the reports feature. This new reports page is described in detail here.

Campaigns: The campaigns page displays all the ads you’re running. You can check the performance of all of them together (to see trends) or separately in order to judge which ones are working best for your target audience.

Pages: The Pages page allows you to manage the Facebook Pages you control. You can see the most recent activity on all of them easily and can quickly edit the Pages if needed.

Conversion Tracking: This page allows you to see if your ad is creating conversions across devices and platforms. If you create a conversion tracking “pixel” and add it to the pages of your website’s HTML where you expect conversions to happen (such as the newsletter page or checkout), the pixel will track the people who came to your webpage from the Facebook advertisement. It will tell you what device they came on, as well as which device they actually converted on.

Power Editor: The Power Editor function allows you to create detailed advertising campaigns all at once. It’s typically used to create lots of ads, so you primarily use it if you need to create hundreds of advertisements all at once. Otherwise, you can always use the ad creation tool available on Facebook.

Custom Audiences

As we’ve mentioned earlier, Facebook allows you to create custom audiences. This is a great tool everyone should take advantage of – it easily allows you to enhance your advertising campaigns and increase your conversions. This is because when you create a Custom Audience, you ad will only be seen by a target market that you suspect will be interested in YOUR brand. If you’re a company that is attempting to sell baby clothes, you wouldn’t want to target teenage boys. They would never convert. But perhaps a 28 year old woman expecting her first child would – custom audiences allow you to easily reach people like her.

To create a Custom Audience, it’s an easy step-by-step process that you can achieve by going through the Ad Manager tool menu. Once you’ve completed the process, you can save the Custom Audience and use it again for another advertising campaign if you choose to do so.

Budgetary and Scheduling Concerns

Facebook makes it easy for an advertiser to stay within their budget. You can choose to pay a specific amount per day and Facebook will never charge you more than that amount each time the advertisement runs (the daily budget resets at midnight each day). Or, instead of a daily budget, you could set a lifetime budget for a specific ad. Facebook will run the ad until the budget amount is reached or the ad end date that you set up arrives, whichever comes first. You can adjust your spending limit in the Ads Manager tool. After you’ve created your ad, picked where to place it and decided on your budget, Facebook will take up to 24 hours to review it and make sure it’s appropriate. After they approve it, you’re set and ready to go.

At digiTech Web Design, we can help you optimize your website to increase conversions. We can also redesign your website so it will be accessible to mobile users. Having a full mobile optimized website will help you not only with Facebook ad campaigns but with Google searches. If you’re interested in increasing your conversions, contact us today!

CONNECTING THROUGH SOCIAL MEDIA

Connecting through social media is a necessity. Social media as a whole is a very powerful tool that you can use to connect to your customers and increase conversions. This is especially true if your consumer base is made up of Millenials. 95% of Millenials expect brands to have a Facebook presence, and 70% of people between the ages of 45 to 60 expect at least a Facebook page for any company.

Recently, Hubspot asked 569 consumers how many social media networks they expected any brand to be active on, and in The Social Lifecycle: Consumer Insights to Improve Your Business, consumers report they expect a company to be active on at least three to four of the major social channels. So if you’re not on social media, any social media, you have a great opportunity to help your business connect to consumers and your target audience.

CONNECTING TO CUSTOMERS THROUGH SOCIAL MEDIA

connecting through social media

Remember, using social media isn’t a guaranteed sell – at least not at first. The point of social media is to connect to a target audience and to build up your business’ brand identity. Getting customers accustomed to and interested in a company turns them into an engaged and active consumer. Gallupbelieves that this is the ultimate goal for a consumer in this customer-centric economy. A fully-engaged customer will be more likely to purchase your product versus a competitor’s. They’re even more likely to buy your brand’s products and services long term. Gallup’s research even states:

“Fully engaged customers have a strong emotional attachment to a company. They act as brand ambassadors for this company, rallying on its behalf to friends, family, and coworkers, and going out of their way to purchase its products or services. Some might even say that they love that company.”

Social media is the perfect place to encourage fully-engaged consumer en masse. It’s the place to prove that your company’s values are in line with the consumers’. While apathetic consumers can and will purchase products and services (possibly even your company’s products and services), consumers in love with your company and brand will not only buy your products and services, but they’ll tell their loved ones to purchase them too.

Using Social Media for Customer Support

Social media is not only used to introduce content to customers. Many customers use social media as a way to receive customer support. Major companies including Dell are aware of this usage of social media, and have responded with vigor. Dell in particular has a social media task force and created classes and seminars for their employees to take so each one could help out a customer on social media if need be. In Parature’s 2014 State of MultiChannel Customer Service report, researchers asked 1,000 consumers whether they ever asked a customer service question via social media. Thirty-five percent responded that they had. And out of these respondents, 51% reported that the brand’s response gave them a “somewhat more” or “much more” favorable view of the brand that responded to their queries.

So be aware, people may ask you questions, and WILL expect answers fairly quickly. In another report, an Edison Research study, it was discovered that 42% of consumers expect a response under an hour. If you can’t answer any customer service questions right away, that’s ok. 25% of the respondents in the above study were fine with a customer service query being answer in 24 hours.

Best Practice for Publishing Content and External Links

Social media content can be a tricky topic for companies to master, even those who are blessed with an entire social media marketing team. Social media has to deliver high quality content to their audience in order for a social media presence to be truly effective in connecting with customers.

No matter what social media website you use, you’ll need to make sure your content is regular, interesting, and has the potential to enrich people’s lives. Relevancy is the most important thing to achieve, so understand your target audience so you can create content that is the most relevant to them. Denny’s is a good example of a business that understand its target audience on social media.

connecting through social mediaWhile you may not necessarily want to mimic their exact type of posts and tweets, they know their audience and that you should know yours in order to properly connect to customers on social media.

The content is not the only thing that matters, it also matters how you format the tweets and posts you make on these social media websites. Since Facebook and Twitter are the most popular social media websites, we’ll focus on those for now.

What you use on Facebook might not work on Twitter, or vice versa. The same with any other social media websites you may be connected to (such as Instagram, Tumblr, LinkedIn, etc. – Tumblr especially is a special case as the Millennial audience there is very hostile to corporations so you’ll need to tread softly if you choose to use Tumblr as a vehicle for a marketing campaign). People go to these social media websites for different reasons and communicate on each one differently. The same way you communicate at work differently than you communicate with your family or with your friends – consider each social media website a separate “setting” with its own language cues and communication styles.

The best way to link to content outside your Facebook page is to place the link in the body copy with a corresponding, visually appealing image attached. Try not to use Facebook’s default format for links as it looks clunky and unappealing. It often helps to write some copy to go along with your link or image. Make sure this content is relatable instead of stiff corporate. You’ve probably noticed that on Facebook the corporate posts with the highest number of shares and likes are typically entertaining, light-hearted content that is relatable, emotional, and interesting.

On Twitter the default is more useful, with the ability to add images to tweets. Just like Facebook the content should be relatable and fun. Try not to add links to every tweet, vary up your calls to action tweets with inspiring and relevant quotes to beautiful, relevant images and of course, links that relate to your industry.

At digiTech Web Design, we know the power of promoting your business on social media and through Google rankings. These are great tools to point your prospect back to your website where they can convert. When this happens it’s important that your website is in optimal shape. If you need a high-quality, responsive website, contact us today!